Crowdsourcing Rocks

– Matt Byrne


The internet is a strange place. Ever year, it gives birth to a plethora of obscure memes and strange videos that are the reflect the collective inner thoughts of mankind…

The internet can produce some pretty amazing ideas in real life too. Crowd funding platforms like Kickstarter, Pozible, indegogo and Chuffed supply ideas for incredible new products and take it to the market, finding funding and demand.

Kick Starter gave wind to this game, Cards Against Humanity (CAH). Its campaign generated more than 300% of its funding goal. Since then it has been sought after the world over, sold out of the first release in the first three days and has since released 5 expansions.

cards against humanity

In December 2012, CAH released their holiday pay-what-you-want edition and sold more than 85,000 sets. Instead of buying a private island, 28,000 packets of astronaut ice cream or 5.8 million live crickets (as detailed on their website), the CAH team donated the money to Wikimedia to keep the crowd funded Wikipedia up and running and add-free.

It’s crude, rude and completely politically incorrect. It even comes in a bigger, blacker box.

Cards Against Humanity is a game for horrible people, prescribing a very adult mix of crass and creativity for a hilariously awkward, twisted and adult party game. The set comprises of seemingly innocent questions paired with offensive suggestions needing nothing more than your creativity. Note: not for the feint of heart or easily offended.

Crowd-funding serves to connect people with good ideas to a niche market. It allows them to communicate, and not just pool funds but also gather ideas and feedback that will ultimately produce great products tailored specifically to a niche.

Pop-culture comics and gaming thrive on these funding sites. Greg Pak’s “Code Monkey Save the World” Comic (inspired by the songs of Jonathan Coulton) surpassed its initial goal of $40,000 in only seven hours, and in the end totalled a mind blowing $340,270

with more than 8,200 backers. Other titles like The Middle Man, saw more than $60,000 of support, while “Antler Boy and Other Stories” found fourteen times more than its goal and earned $85,532 and sold more than 2,200 copies.


Crowd-funding does not benefit the creators exclusively, it creates new content, stories and experiences for readers. It allows independent artists to produce something extraordinarily beautiful and refreshingly different amongst the larger players in the comic world.

If you think you’ve got something worth sharing, or want to support someone else, check out, or even

Good luck, and be sure to be well aware of all the costs involved in shipping and producing, and read the terms and conditions on the website before posting your project online.


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